Aftermarket Parts Branding Study
Over the past few years, MacKay & Company has posed top level brand-related questions to both fleets and distribution channels. Fleets have indicated their use and familiarity with “all-makes” or second tier brands. Similarly, businesses that sell parts note that non-OEM brands comprise 35% of their total parts sold, with some variance by component.
Fleet owners and maintainers have a variety of brand options when replacing parts and these options continue to expand. With the increased offerings by distribution channels and increased usage by fleets, it’s time to take a closer look into brand of parts and their usage.